Caroline Calleja, owner of Protea Event Planners, resident of Frederick County and native of Johannesburg, South Africa, established this new business in Frederick County during the summer of 2024.
Due to the thriving economy in Frederick County, MD, Caroline thought it would be a great opportunity to share her 13+ years of experience of creating unforgettable experiences and executing flawless events – both large and small, to the residents of Frederick and the surrounding area.
Protea Event Planners strength is event planning including wedding and other special events for clients. Caroline’s previous experiences in South Africa and New York laid the foundation for the quick and strategic success of growing the business.
Caroline loves the historic charm of Frederick County and her bespoke planning experience reflects clients individual style and preferences to make their day unforgettable.
SBDC worked with Caroline to better understand her market using Vertical IQ market research reports, and assisted with establishing her business through sound advice and guidance.
Posted: 09/29/2026