A Rising Entrepreneur in the Hospitality Industry
Sharon Wilder, founder and CEO of The Oaks Hospitality Group, has demonstrated remarkable vision and determination in the hospitality industry. Over the past four years, she has expanded her business from a successful bed and breakfast in Bethesda, Maryland, to Annapolis, where she acquired and renovated a historic property to establish a second location. She is now exploring further expansion within Annapolis. Her commitment to excellence and strategic planning have positioned her as a formidable entrepreneur in the industry.
Strategic Growth and Market Positioning
Sharon sought guidance from the Maryland Small Business Development Center (SBDC) to navigate various aspects of business growth. Her vision for The Oaks in Annapolis included adding a commercial kitchen and conference center to attract larger events such as weddings and corporate retreats. She also explored restructuring her business to optimize tax benefits and operational efficiency.
The SBDC played a key role in reviewing her business plan, assessing financial viability, and advising on market positioning to attract a broader customer base. Their insights helped her strategize the expansion and diversification of revenue streams through corporate events and weddings.
Overcoming Challenges with Expert Guidance
Through her engagement with the SBDC and Luis Diaz-Colorado, business counselor for the Corridor Region, Sharon refined her financial projections, restructured her business, updated her business plan, and secured grants. Her efforts paid off when she successfully obtained a $90,000 grant, demonstrating her ability to leverage funding opportunities for growth.
The SBDC provided valuable insights into the grant application process and connected her with funding programs aligned with her business goals. She also explored additional funding sources at county and state levels. Beyond financial planning, Sharon received support in marketing, business development, and operations. Additionally, they facilitated introductions to sales and marketing experts, helping her develop targeted strategies to attract new clientele.
Innovating the Hospitality Landscape
Beyond traditional hospitality, Sharon is actively exploring opportunities in hospitality technology. She is developing a new division focused on innovation, leveraging technology to enhance guest experiences and streamline operations. With the help of the SBDC, she has been refining her pitch and business model to attract investors and secure additional funding.
A Bright Future Ahead
Sharon’s drive and adaptability make her a standout entrepreneur in the Maryland business community. With plans to expand further, secure additional funding, and integrate cutting-edge technology into hospitality services, she is well on her way to setting new industry standards.
Her partnership with the SBDC continues to be a catalyst for her success, providing the resources and expertise needed to scale her business effectively.
The Oaks Hospitality Group is more than a business—it represents Sharon’s vision for the future of hospitality. Her journey underscores the power of strategic planning, persistence, and leveraging expert guidance to foster sustainable growth.
SJB Diversity Mgmt./The Oaks Hospitality Group
The Oaks Inn Annapolis, 172 Green Street, Annapolis, MD 21401
202-681-4466 info@oaksbnb.com
Posted: 04/18/2025